The Best New Horse Racing Betting Sites in the UK Reviewed and Tested
Horse racing is one of the biggest sports in the world, so it is only natural that many new betting sites prioritise betting on the sport. Take a look at our table below to see the top four start-up bookmakers who are dedicated to shaking up the horse racing betting scene. Read More
| Operator | Welcome Offer | Average Odds | Races Selection | Virtual Horses | Total Rating: | Secure Link | Terms |
|---|---|---|---|---|---|---|---|
| 1. Sport Nation | Up to £125 50% Match | 85.30% | 7 |
5.00 ★ out of 5
|
sportnation.bet | Full T&Cs Apply! Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100. 18+ |
As you can see, we picked these bookmakers thanks to their great race selection and the amazing odds levels you can expect when betting on each race. On this page you can expect to find out the reasons why should pick a new horse racing betting site, the advantages of using one, the kind of market selection you should expect, the new and innovative features they have, the live streaming on offer and the types of bookmaker bonuses they contain. Then we will conclude with our number one pick. Read on now to learn everything you have to know to about new horse racing betting sites.
Betting on Horses at New Horse Racing Bookmakers
Horse racing is one of the oldest sports in the world, and the world of betting has always accompanied it. The old guard of bookmakers easily morphed into the world of online betting, offering odds on a wide variety of horses from the mid-90s onwards. In the past few years, the hegemony has been disrupted by a swathe of new horse racing bookmakers who are looking to do things differently. This has led some people to call this revolution the most exciting thing since the beginning of online betting in the first place. In the section below, we will explain why you should be looking towards these sites.
Why You Should Choose a New Betting Site
Choosing a new betting site over an old one is a very smart choice. This is especially true if you are a regular bettor, as joining up with a one will mean that you will be entitled to a new welcome bonus. Additionally, they are always looking for exciting and innovative ways to lure their customers in; offering daily promotions, high odds levels and even free bets to get the punter interested. To help you understand more about the advantages of these sites, please take a look at the image we created for you below.
- Advantages:
- Social media friendly
- Innovative functionality
- Strong customer focus
- Great for mobile
- Amazing bonuses
- Fun to use
- Disadvantages:
- Lack of live streams
- Lower odds levels
Disadvantages of Using a New Bookmaker
What you don’t really get with a new bookmaker, however, is the kind of experience that old ones have. This can be a disadvantage when you are looking for that really serious knowledge about what it takes to make proper money off online betting. Additionally, the market selection isn’t going to be as huge, giving you a rather limited number of betting options. Because they are start-ups, this may also mean that they do not offer you as big a bonus as you might be accustomed to. These are things to consider if you are looking to bet on horses through the best new betting sites!
New and Old Betting Sites Compared
When pitching new and old betting sites together, some common themes emerge. While new betting sites can often have better offers, are far more savvy with social networks such as Facebook and Twitter, and pride themselves on some incredible interfaces, older betting sites have the advantage of being able to pay out at big amounts, offer large bonus amounts, and have an extremely wide selection of betting options. Nevertheless, neither new nor old bookmaker we recommend will truly disadvantage you in your betting journey. To see more comparisons between new and old betting sites, take a look at the unique image that we have created just for you below.
What we really recommend when it comes to betting online is having a great combination between new and old betting accounts. This will allow you full flexibility with what you want to do. We hope that this review has shown that while old betting sites have a lot of bonuses, the best new betting sites also provide the ability to innovate and find different value during your horse racing betting experience. Therefore, the healthiest way to get ahead is to have a whole swathe of different betting accounts. We recommend that you shop around until you find the correct betting site for you.
Market Selection at New Horse Racing Betting Sites
Having a strong market selection is an essential part of any online horse racing betting experience. With new betting sites, you can expect all of the regular amount of horse racing events that are common on traditional bookmakers. These include races such as the Grand National, Royal Ascot, The Epsom Derby, The Breeder’s Cup and The Melbourne Cup. Additionally, there are tens of daily events at racetracks, approved by the British Horseracing Board such as Lingfield, Goodwood, Catterick, Tipperrary, Sandown and Chelmsford. This means that no matter what the time of the day is, there is also the opportunity to bet on a horse race somewhere online. Nevertheless, if you are looking for daily races in places further afield, such as South Africa or India, then you would still be better served by looking at traditional bookmakers. To see the full range of events available on this page, please take a look at the table we have created for you below.
| STS | Sportnation | – | – |
|---|---|---|---|
| Belmont Stakes | Temple Stakes | Ascot Gold Cup | Hardwick Stakes |
| Prix de l’Arc de Triomphe | Irish 2000 Guineas | Diamond Jubilee Stakes | Coral Eclipse |
| Breeders Cup Distaff | Coronation Cup | Queen Anne Stakes | Flat Jockeys Championship |
| Festival Stakes | The Oaks | King’s Stand Stakes | JLT Novices Chase |
| Sandy Lane Stakes | Epsom Dash | St Leger | Ryanair Chase |
New and Innovative Features
If any bookmaker is worth its salt, it will not only provide a wide swathe of betting options, but successfully innovate with new features that make a betting experience worthwhile. Some of these bookmakers provide you with a lot of information regarding the horse you are going to bet on. This includes, the weight of the horse, its age and the odds it had in previous races. In addition, the best new sites have their own blogs which give even further in-depth analysis of horse racing events. This is great because it allows you to be completely informed about what to look out for before you make your bet. Additionally, they all contain the essential best odds guaranteed offer, which means that if your horse starts on a higher price than your original betting price, then you will be paid out on the starting price.
Do New Betting Sites Offer Live Streaming?
One of the things that makes horse racing betting so enjoyable is the ability to watch the bet play out live. This is why live streaming is such an essential part of horse racing betting. Yet being able to set out these live streams takes a lot of money and a lot of connections. For new betting sites, building up the infrastructure required for live streaming isn’t something they are quite ready to do yet. However, we are sure that in the future they will introduce a high quality slate of great live streaming options.
New Bookmaker Bonuses
One of the best ways for a new bookmaker to draw in customers is by offering a great welcome bonus. They know that they have to stand out from the crowd, and that is why they catch the eye with some really intriguing offers. These can include the welcome offer, which means that either your first bet or first deposit is matched around 50 or 100%, giving you extra bank for your buck, as well as a whole series of daily promotions that really help you to get ahead. Some bookmakers even have amazing accumulator bonuses, which give you a whole lot of extra value when you are racking up massive selections. One bookmaker even gives you the opportunity to win tickets to events such as the Royal Ascot if you deposit a certain amount of money each week! To see our number one bookmaker, just take a look at the one we have picked below.
- Bonus Code: SNWEL125
- Minimum Odds: 1/2
- Wagering Requirements: Free bet
As you can see, this is a really good bonus – offering a great return on your initial investment with some very easy wagering requirements. This is really just the standard for these new bookmakers, who know that they have to provide a quality offering if they want to lure you away from the old guard. As time progresses, it’s likely that the types of bonuses they offer will increase in size, making new bookies real competitors in the betting world. If this feels like the one for you, why don’t you just take a look and see if it is the bookmaker for you. We would recommend becoming a bonus hunter, as the best way to rack up good winnings while online betting, is to have multiple accounts and making use of each bonus individually. To learn more about bookmaker bonuses online in general, please take a look at our unique offers page now!
New Betting Sites for the Modern Punter
The modern punter is diverse and complicated, and as a result, they have a wide variety of needs. This is what has led to the rise of new bookmakers – they have identified this need and catered directly towards it, disrupting the business completely. People are calling this the most exciting new development in the betting industry since it began, handing far greater power towards the user. Whether its the markets available, the kind of bonuses you can expect, or even the simple functionality of the page, bookmakers are innovating at every juncture, vastly improving the world of online horse racing betting.
If any of the bookmakers we have recommended on this page seem like the right one for you, why don’t you go ahead and sign up for an account now? You can be online and betting in just a few clicks of the keyboard. Perhaps you may even strike it lucky with your very first bet – which you can possibly win even more with thanks to the huge welcome bonuses on offer. If not, and that’s totally alright, perhaps its time to learn more about horse racing betting now!